My favorite LA cozy-set brand's Black Friday calendar (loyalty early access, a BOGO day and two exclusive drops), the up-to-75%-off sale section right now and my code NICOLE15 for 15% off.
Disclaimer: This post is sponsored by The Mayfair Group. I do use affiliate links in this blog meaning that if you purchase anything through my affiliate links I receive commission at no additional cost to you! I only recommend products that I have heavily researched, tested and loved, and/or used for several years.
If you've been around here for a while, you know I'm a little obsessed with The Mayfair Group (I received NINE sweatsuit items from them last year, so my closet is basically a Mayfair showroom at this point and I wear one of their sets nearly every single day :)). Their Black Friday sale is one I watch every single year, and this year they're doing a whole calendar of events! I'm keeping everything in one place for you: every date to save, how it compares to the last two years, what's on sale right now and how to save 15% with my code NICOLE15.
The Mayfair Group Black Friday 2026 deal at a glance
Black Friday 2026 sale: this year it's a whole calendar of events! Loyalty members get early access Nov. 13–16, Black Friday opens to everyone on Nov. 19, and there's a BOGO on Nov. 20 plus exclusive drops on Nov. 22 and Nov. 26 (full calendar below).
How to get early access: join Mayfair Rewards, their loyalty program, to shop the early access loyalty weekend Nov. 13–16.
Last year's deal (2025): Black Friday Early Access with up to 40% off + a free gift through Nov. 16, then 50% off sitewide, plus an extra 10% off when you added 4+ styles with code LOVEMAYFAIR.
On sale right now: the sale section has styles up to 75% off (sale styles are final sale).
My code: use NICOLE15 for 15% off at The Mayfair Group.
Returns: exchanges or store credit within 60 days (no refunds), and sale items and accessories are final sale.
Sizing: sizes run XS, S/M, M/L, L/XL and XXL.
The Mayfair Group Black Friday 2026 calendar
Mayfair is doing a whole calendar of events this year, so here's every date to save:
Wed., Nov. 11: Mayfair Rewards loyalty sign-up
Fri., Nov. 13 – Mon., Nov. 16: early access loyalty weekend
Thu., Nov. 19: Black Friday public access (open to everyone!)
Fri., Nov. 20: BOGO
Sun., Nov. 22: exclusive drop
Thu., Nov. 26 (Thanksgiving): another exclusive drop
My tip: if you're not a Mayfair Rewards member yet, sign up now so you're in for the early access loyalty weekend before Black Friday opens to everyone on Nov. 19. And set a reminder for the exclusive drops on Nov. 22 and Thanksgiving Day, because I have a feeling those are going to sell out fast!
How The Mayfair Group Black Friday sale compares year over year
I track Black Friday deals for 300+ brands every year, and Mayfair has been really consistent:
2024: 50% off
2025: Black Friday Early Access up to 40% off + free gift (through Nov. 16), then 50% off sitewide + an extra 10% off 4+ styles with code LOVEMAYFAIR
2026: a full calendar of events: loyalty early access weekend Nov. 13–16, Black Friday public access Nov. 19, BOGO Nov. 20 and exclusive drops Nov. 22 and Nov. 26
This year Mayfair is going bigger, with Black Friday opening to everyone on Nov. 19 (more than a week before Black Friday itself on Nov. 27), plus a BOGO day and two exclusive drops. The loyalty early access weekend lines up with last year's mid-November early access, and since the last two Black Fridays were 50% off sitewide, I'm hoping for something similar. That's my guess based on past sales, not a discount the brand has announced, so I'll update this as each event goes live.
My game plan: join Mayfair Rewards and shop the early access weekend (Nov. 13–16) for the best pick of sizes. If a full-price set you love is selling out in your size before then, grab it now with NICOLE15. And keep an eye on the sale section, since those up-to-75%-off styles only come in limited sizes.
Why The Mayfair Group is my favorite sweatsuit brand
If you're into the LA cozy-set world (think labels like Madhappy or Aviator Nation), you know the appeal: soft fleece, easy style, good energy. But one brand has quietly become my favorite in that whole category, and it's The Mayfair Group.
The Mayfair Group was started by Sam Abrahart back in 2017, and honestly, the story is what pulled me in before the clothes even did. She built the brand after going through her own mental health journey, wanting to create something that felt like a soft place to land: not just fashion, but a whole mindset. That's basically the definition of LA wellness, so naturally I was obsessed immediately.
Here's what I love:
The softness: crewnecks and matching sweatpant sets so soft you'll want to wear them to bed and to the Farmer's Market.
The affirmations: little details like "trust the universe" and "follow your heart" tucked into the graphics, so even your loungewear is doing the inner work with you. I am a typical LA woo woo girl after all!
The collabs: like Orebella x Mayfair with Bella Hadid, a loungewear capsule of zip-ups, sweats and tops, right down to a scent patch designed to be sprayed with her Orebella fragrance. Their newest is Mayfair x The Conversationalist, the "Small Talk Is Canceled" collab.
The mission: The Mayfair Group has hosted free group therapy sessions for their community. A clothing brand prioritizing actual mental health support for the people who wear it means everything to me.
Since I work remotely, sweatshirts and athleisure are basically my uniform, so these sets get worn on repeat (I’m serious!). It gives cozy, grounded, and "I have my life together" energy even on the days I very much do not.
What to buy at The Mayfair Group this Black Friday
Prices checked Nov. 12. They can change (and sizes sell out fast!).
On sale now: my Life Is Sweet hoodie
The Life Is Sweet Classic Zip-Up Hoodie is 40% off right now: $58.80 (was $98). You might recognize it from my Instagram, @nicoles_bloggie! It's final sale and only XS and M/L are left, so if your size is there, I wouldn't wait for Black Friday.
Want more? The rest of the sale section has styles up to 75% off.
Full-price sets to grab during the Black Friday sale
If you want a matching set (and let's be honest, the matching set is the whole point), these are my two picks. They're full price right now, so take advantage during the Black Friday sale! Or if your size is running low, grab yours now with NICOLE15. Prices with code NICOLE15 are for the full set.
Butterfly Effect set: Classic Hoodie + Sweatpant, $206 for the set or $175.10 with NICOLE15
Angels All Around You set: Classic Crewneck + Classic Sweatpants, $206 for the set or $175.10 with NICOLE15 (the sweatpants are down to XS and S/M)
If you’ve been a collector of butterfy decor and see them as a special sign like I have for the past several years, the Butterfly Effect set for you! If you're an angel number girl like me, the Angels All Around You set is calling your name. <3
P.S.: Stay tuned! I'll be linking the exclusive drops (Nov. 22 and Nov. 26) here soon!
The Mayfair Group Black Friday FAQ
When is The Mayfair Group Black Friday sale in 2026? Loyalty members get early access Nov. 13–16, and Black Friday opens to everyone on Nov. 19. After that, there's a BOGO on Nov. 20 and exclusive drops on Nov. 22 and Nov. 26.
How do I get The Mayfair Group early access? Join Mayfair Rewards, their loyalty program (sign-up kicked off Nov. 11), to shop the early access loyalty weekend Nov. 13–16.
Is there a The Mayfair Group discount code? Yes! Use my code NICOLE15 for 15% off at The Mayfair Group.
Can I use NICOLE15 during the Black Friday sale? I haven't been able to confirm whether NICOLE15 stacks with sale prices or the Black Friday discount, so try it at checkout and see which gives you the better price.
What's The Mayfair Group return policy? The Mayfair Group offers exchanges or store credit within 60 days, but no refunds. Store credit is valid for 12 months, and all sale items and accessories are final sale. Double-check your size before you order sale styles!
What sizes does The Mayfair Group carry? Most styles come in XS, S/M, M/L, L/XL and XXL.
Is The Mayfair Group worth it? For me, 100%. The fleece is so soft, the affirmation designs make me so happy every time I put them on and I love supporting a brand that puts real mental health support behind its mission. Buying on sale or with NICOLE15 just makes it even better! :)
Shop The Mayfair Group Black Friday sale
Whether you shop the early access loyalty weekend, Black Friday public access on Nov. 19 or the sale section right now, don't forget code NICOLE15 for 15% off at The Mayfair Group.
If you're in your manifestation-era, LA-wellness-girl season (we all get there eventually), you need one of these sets in your closet. Let me know which set you get! I hope you or your lucky recipient love them as much as I do <3
Looking for more deals? Check out my early Black Friday deals, all of my discount codes and my original Mayfair sweatsuit post.
