The Insider’s 2025 Sephora Sale Edit: Handpicked Hidden Gems, Luxury Beauty, and Wellness Finds
A curated collection of Nicole’s personal favorite hidden gems, luxury beauty, and wellness finds for this year’s Sephora sale!
Disclaimer: I do use affiliate links in this blog meaning that if you purchase anything through my affiliate links I receive commission at no additional cost to you! I only recommend products that I have heavily researched, tested and loved, and/or used for several years.
Nicole’s 2025 Sephora Sale Edit:
Nicole’s Favorite Picks:
Dyson products are a no brainer deal during the Sephora sale! I personally got mine during the Sephora sale and use the pink Airwrap for blowout styling (I also use my GHD Helios hair dryer to target my oily roots first). It truly is one of the best inventions on earth! If you have curly hair, I am seeing this new Airwrap Co-anda2x™ Multi-Styler and Dryer for Curly to Coily Hair which has rave reviews! My celebrity hairstylist also highly recommends the Airstrait if you prefer straightening your hair.
This Dior Dreamskin primer has been my favorite primer for close to 7 years now (how time flies)! I did venture out once and test the Sisley primer (as a loyal Sisley girl!) which did indeed work very well, but I had to go back to my OG as it simply is the best of the best. It sets the smoothest base known to womankind for your makeup and truly does blur any imperfections!
Isdin is one of my European discoveries from this past year and I love all of their products! Both the classic and tinted sunscreens are highly effective. Not listed on Sephora, but I also love the brand because they have a Solar Allergy version (if you have read my solar urticaria blog post) that is 100+ SPF (I just picked up a bottle during my recent trip to Paris)!
As a certified oily hair girl with Rapunzel-length locks I have tried literally every dry shampoo on the market. I am also brunette, which makes the hunt even more difficult. For the longest time I simply could not use dry shampoo as none of them worked well for me until I tried the K18 Airwash. I’m pretty sure I use it everday, lol! I’ve noted this on my Instagram, but I have a special bond with K18 as my hairstylist was an ambassador well before it blew up so I got to be a part of the secret in the know group. I also use the K18 regular shampoo and detox shampoo which are both gentle yet highly effective.
I have been a Dior beauty stan since middle school, and if you have watched any of my makeup vanity set-up videos you’ve seen my addiction in the flesh! My favorite products include both the Backstage and Diorshow palettes, powder blush, non-comedogenic contour stick, Forever Glow Maximizer highlighter (liquid), Forever Glow Luminizer highlighter (powder), and the Dior Addict Lip Maximizer Plumping Gloss!
I had a bit of heart attack when Montale launched at Sephora as I spent so much time researching a new niche perfume post my Baccarat Rouge 540 phase. You can read more about my obsession with niche perfumes in my dedicated post to the best perfume store in LA - Beverly Hills Perfumery (and second most popular post on TikTok)! Montale’s Sensual Instinct (my signature scent) is like a mossier Baccarat 540 and is truly addicting. Montale is special in that they have such a large selection of scents but every single one of them is a HIT! I also love their Roses Musk, Arabians Tonka, and Intense Cafe. Their bottles are gorgeous and protect against UV, which is so important to preserve the scent of your perfumes. I’m also just seeing that they added their discovery set to Sephora, which is an amazing introduction to the brand and also makes for a fabulous gift!
Some other high ticket items to take advantage of during the sale include La Mer if you are a La Mer girl (I love the lip scrub!), the HigherDOSE Sauna blanket or Infrared PEMF mat, and the new limited edition Dr. Dennis Gross PINK LED mask (I have so much fomo looking at my normal one)!
P.S. Davines products are also a hidden gem at Sephora! The OI Milk is a must!
There are tons of Nicole-approved items in the edit below, as well as an edit dedicated to new and unique finds (not tested yet), and my comprehensive list of every Sephora item I have tried or heavily researched. Happy shopping fellow beauty lovers! <3
Nicole’s Edit of New or Unique and Interesting Sephora Finds
The Comprehensive List of Nicole-Approved Sephora Beauty Finds:
Makeup
Eyes
Face
Brows
Lips
Skin
Primer
Makeup Remover
Skin Mist
Anti-Pollution
Lip Care
Body Care
Advanced Tools
Haircare
Shampoo
Conditioner
Mask
Oil
Hairspray
Dry Shampoo
Hot Tools
Scrunchies
Clips
Pillowcase
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