2025 Black Friday & Cyber Monday Product Guide: Nicole’s Hand-Selected Must-Have Products You Can’t Miss
Discover Nicole’s hand-selected best 2025 Black Friday & Cyber Monday products, featuring top deals, trending must-haves, and unbeatable savings for the biggest shopping event of the year!
Disclaimer: I do use affiliate links in this blog meaning that if you purchase anything through my affiliate links I receive commission at no additional cost to you! I only recommend products that I have heavily researched, tested and loved, and/or used for several years.
Nicole’s Hand-Selected 2025 Black Friday & Cyber Monday Favorites!
ZIIP Halo [1]: I have had this on my skincare device wishlist forever, so you can imagine how ecstatic I was when ZIIP gifted me a Halo this week! For Black Friday, you can use my code NBLOGGIE for 20% off the ZIIP Halo and 30% off all gels! (Update: If you click the link here or in my ShopMy edit above, they are doing a special deal of 3 free gels with a Halo—still use NBLOGGIE at checkout for the 20% off discount!). I am going to do a testing trial for 3 weeks then post my blog review, but know that I have already done a ton of Virgo detective research on it! Even Margot Robbie gave her unfiltered stamp of approval, saying “I’ve been using this Nanocurrent™ and Microcurrent device called ZIIP which has given me noticeable results. I’m not paid by the brand or anything, it’s really, really good.” Update: I used it for the first time last night and am already obsessed! The device syncs up to the app and there are so many options to choose from: lymphatic drainage, collagen production, facials, acne-fighting, and more! I love that I can follow along for extra validation that I am doing it correctly!
Beyond Yoga Spacedye [2]: I have been a complete convert from Alo to Beyond Yoga for a few years now, and I own these pants in several different colors (I am very Steve Jobs when it comes to finding items I love). Right now everything is 30% off sitewide! Alo may dominate with marketing and influencers (and there are some pieces I still enjoy wearing), but in my opinion Beyond Yoga delivers far, far superior quality. The Spacedye line in particular has the softest, buttery material that has stayed in amazing condition even after several washes. I am also eyeing this fun moon pattern top (included in my spiritual baddie gift edit)! Take advantage of their 30% off sale before sizes sell out (which they always do)! P.S. They recently launched their menswear line!
Ring Concierge [3]: Ring Concierge’s Black Friday sale is their most anticipated sale of the year, as it has the highest sitewide sale amount of 30% off. This year, as I was browsing the site during “early Black Friday” I noticed some of their best-sellers including my petite baguette crossover ring marked at 50% off. I have been doing daily sale drops on my Instagram highlight (@nicoles_bloggie) since Single’s Day sales (11/11) and immediately posted it (still in utter disbelief). It comes at no surprise that it sold out shortly, but the full-sized version is also 50% off (linked above)! You can’t go wrong with any of their styles; my friends and family own, gift, and cherish several Ring Concierge pieces.
LYMA Laser [4]: Now I personally have not tried the LYMA laser, but I am always in the depths of researching new and trending skincare products and devices. When Joanna Czech adds a device to her website, you know it has to be legitimate (it is also goop-approved!). This is the very first year they are doing a Black Friday sale, and for a whopping 25% off (which gets you over $650 off!).
EF Collection [5]: I am a big sucker for evil eye jewelry, but it is honestly extremely difficult to find pieces that look modern and chic without being gimmicky. EF Collection is the one brand that I can confidently sign-off on as having high-quality, elevated evil eye jewelry pieces across the board. This evil eye ring in particular has had a chokehold on me for the longest time, but you can’t go wrong with anything from their evil eye collection. They are having a sitewide sale of 25% off using the code EXTRAFINE!
UGG [6]: When researching Single’s Day sales this year (11/11), I came across UGG’s Veteran’s Day sale with these cutie bow boots at an amazing 40% off! As of 11/24, they still have some sizes left and are on sale! I do want to note the mixed reviews, some saying they’re perfect and others saying that it is hard to get your feet in and out of the boot — definitely do a try-on period first! As for UGG’s sitewide Black Friday sale, you can expect a curated cyber sale, and an extra 10% off sale items code for members based on last year’s sale (I will update the 300+ sales and codes list when it goes live)!
James Perse [7]: James Perse always has one of the absolute best Black Friday sales, and there are so many high-quality staple items to stock up on for both yourself and for gift-giving! They do up to 70% off, and this long sleeve deep v tee is the perfect winter staple (at 70% off)! For the men, this long sleeve cashmere polo is a winner at 50% off and almost sold out! I always think that if I were to date someone, they would probably have a closet full of James Perse!
De’Longhi [8]: I have influenced many friends and family members with my De’Longhi Dinamica automatic machine (still going strong five years later!). De’Longhi does a fantastic Black Friday sale with up to $500 off select machines! I could not find my older version on their site, but the new Dinamica is on sale with 36% off! As I was writing this, I stumbled upon this PINK espresso and cold brew machine at 33% off — I think I need it?!
KOATJI [9]: If you have never tried KOATJI milk, now is your perfect opportunity with their sitewide sale of 25% off! I posted my discovery video on TikTok here back in September of 2024 and it was the origin of completely transforming my matcha lattes! I of course had to alert all of my friends, and my best friend, genius, cultural tastemaker @tariromakoni then published this incredible piece on quiet luxury milk (read here!). This brilliant piece on her Substack Trademarked then directly influenced this Vogue article on KOATJI. It’s safe to say that KOATJI is the it girl of alternative milks! Pro tip: Any cafe that offers KOATJI is usually 10/10 in quality!
Nespresso [10]: Though I converted from Nespresso to De’Longhi, I still thoroughly enjoy a Nespresso coffee and have a deep respect for their loyal customers! Nespresso machines are perfect for the ones on the-go, offices, and rental properties! They have truly advanced their machines since I’ve had one and launched every pod flavor under the sun! During Black Friday, many of their machines have big markdowns including the Vertuo Chrome at 40% off and the Vertuo Pop+ (18 colors to choose from including pink) starting at $89! Wow, I’m also seeing that they did a collaboration with Blue Bottle — so cool!
AromaTech [11] & [12]: After my trip to the Baccarat Hotel in New York, I was like “I need my own home signature scent”! After researching the depths of the internet as I always do, I came across the AromaTech BT Plus. My issues with diffusers I’ve had in the past were the constant need to refill with water and leaky machines. AromaTech does not require water (it uses filtered air), and you can control all of its settings within the app (even setting a schedule!). Even better, their scent offerings are truly what you would experience at a 5-star luxury hotel. My home scent of choice is their white tea, and it never fails to get compliments when people visit me! I have also owned the machine for many years and it is still going strong! They offer up to 30% off diffusers and scents during Black Friday! Hold off until actual Black Friday to confirm the maximum sale percentage.
Kashwere [13]: You know when you have a vision in your mind of an item you absolutely need then finally stumble upon the exact materialization of it? That was the Kashwere pink Chenilla Classic™ robe for me! I can’t tell you how long I researched every corner of the internet for the perfect pink, fluffy robe! Kashwere is quite similar to Barefoot Dreams, but the material is even fluffier! The Chenilla™ is meant to mimic cashmere, yet allows for easy machine-washable care. The brand took off in 2005 after being in Oprah’s Favorite Things, and has been a favorite at many luxury hotels. I have lived in my robe ever since it arrived this past summer, and they are doing a sitewide 25% off for Black Friday. It is also the perfect gift for your cozy homebody!
Caraway Home [14]: Caraway has been my top seller from my early Black Friday edit! There is no better time than now to stock up on both non-toxic and high-quality, beautiful sets for both yourself and for gifting (double whammy as I always say!). The baking set I linked is an incredible deal at 40% off, and it’s a “mini” aka optimal for storage in any sized home. They also have amazing deals on all kinds of cooking, tool, and storage sets sitewide (up to 25% off)!
SimPure [15]: You can read my full in-depth blog post on the SimPure coutertop reverse osmosis machine here, but the TLDR is that a) though it seems to be too good to be true (just plug in and turn on!), it’s simply that good and b) this is the one time a year to get one with a whopping $140 off (far better of a sale from when I got mine on Amazon). Sitewide they are doing up to 55% off!
Zwilling/Staub [16] & [17]: Though I frequently post my very aesthetic pink Le Creuset Petal Cast Iron (sold out mostly everywhere, except Harrod’s here), I am an OG Staub girl! All of my bakeware dishes are Staub, and it is the lesser known French brand yet technically better as it has the self-basting lids and heat retention. This Staub 5.25 qt Essential French Oven is probably one of top 5 best deals of the Black Friday universe, and has been selling out quickly (there are only 5 colors left!). It is 50% off from $399.99 to $199.99! For Zwilling, I personally snagged my own 7-piece knife block set several years ago during their annual sale — another insane markdown of 50% off from $399.99 to $199.99! Whether you’re in the process of moving or just looking to spruce up your kitchen collection, definitely spend some time on the site as their sale is up to 65% off!
Sophia Webster [18]: Though Sophia Webster is famous for her butterfly shoe line, I am a big fan of her evening clutches. I personally have one of her clutches with pearl and crystal embellishments I bring to every formal occasion (I found one on eBay here if you want to twin)! Though mine is not listed on her site, I love this butterfly crystal one that is 40% off currently using the code BF40 (sadly, you will have to pay for import duties). She is also extremely popular with brides, having a large selection of classic white wedding, “wifey for lifey”, and “something blue” heels and clutches. Some of these are 40% off as well!
Slip [19]: I personally feel very validated that I never fell for the satin dupes of silk pillowcases. If you are not as in the depths of beauty product controversy as I am, it came out that satin pillowcases are not as breathable as natural silk because they trap heat and moisture only worsening acne-causing bacteria. Slip’s silk called “Slipsilk™” is 100% pure mulberry silk and 22 momme (mm = weight/density of silk). Contrary to expectation, a higher momme does not necessarily mean “better” (but more silk does mean more expensive usually). There are plenty of luxury silk brands with higher momme silk pillowcases, but 22 momme is actually the sweet spot because it balances softness, breathability, and durability. Slip is currently doing a 30-60% off sale, with most of their classic pillowcases 30% off. Their packaging is also top notch, which always makes for easy gifting. I love that they have an endless amount of color/pattern, zip vs envelope, and sizing options. I own quite a few, but linked the classic pink color above. P.S. I also love their hair scrunchies!
Cymbiotika [20]: When perusing the supplement aisles at Erewhon, it is impossible to miss Cymbiotika! They are currently doing 25% off sitewide, so now is the time to stock up! I linked their topical magnesium spray which makes for a wonderful wellness gift (it helps you relax and fall asleep if you put on your feet before bed). Most people do not get enough magnesium so if you would rather gift the kind to ingest, they have their magnesium complex pouches. The #1 item I usually take on girls’ trips and keep a stock of in case of an upset stomach emergency is their activated charcoal pouch. It seriously works wonders and tastes delicious (like a lemon vanilla dessert)! Just be sure to watch out for the charcoal canceling out any medications you are on. Some other popular pouches of theirs include the liposomal Vitamin C, liposomal elderberry, and liposomal glutathione. Shilajit has also grown in popularity in the past couple of years and I am interested in trying theirs (mineral version here)!
Allavino [21]: Okay, I already know that you’re rolling your eyes saying “Nicole, come on 5% off that’s it?!” BUT, a lot of these Allavino wine fridges sell out and simply never go on sale so 5% is always better than nothing! And, since these fridges do run up to the thousands of dollars range, you will at least be getting $50-150 off! I linked my Allavino dual-zone wine fridge (read the dedicated blog post here) that has been going strong for over five years, but there are wine fridges that you definitely can find on sale this holiday season (they might just not be as sleek or classic of a style). Check-out Home Depot (curated Black Friday deals), Wayfair (up to 80% off), Wine Enthusiast (up to 50% off), and Vinotemp (Code BF2025 for 10% off)!
Splendid [22]: I once went through a Steve Jobs phase of having the whole rainbow of cropped tees and tiedye zip-ups from Sundown by Splendid (no longer active). Though it was a sister line, I can attest to the cuts and material of their clothing being perfect for an athleisure mix and match moment or cozy time at home! They are currently doing 40% off sitewide using the code THANKFUL! They have their own curated holiday gift guide perfect for your cozy queen (lots of pj’s too!), a cashmere shop, and I linked this zip-up which I think is perfect for an LA winter athleisure mix and match fit.
Aspinal of London [23]: A piece from Aspinal of London’s collection is one of the classiest gifts you could give someone! You’re in luck, because they are doing up to 50% off their whole collection! I had posted one of their watch cases that was 50% off during my early Black Friday daily sale drops on my Instagram but it shortly sold out :(. Their unique color combinations also sell out quickly, so if you see one you love it’s best to stock up now! I lucked out getting their pink croc phone case with silver hardware while they had their pink collection and it is one of my favorites (sold out everywhere now; you can get a gold hardware croc phone case here). For the beauty enthusiast, I highly recommend gifting (or getting for yourself) one of their croc classic toiletry bags (linked above, and included in my Global Beauty Guru gift edit). It is almost 20% off, all shipping and import duties, insurance, and handling are included, and you can add personalized engraving or luxury gift wrap! Other amazing personalized gifts include their reporter wash bag for the men (almost 20% off), their A5 leather journal, or their passport cover.
Manukora [24]: I initially discovered Manukora at Erewhon, where I had picked up one of their tiny travel packets to try during a trip. Little did I know I would have a “what have you done, Nicole” moment because I became addicted instantly. This honey is literally crafted by a magician! I kid you not, it is the best tasting honey on the planet and has the most concise formula of perfectly sweet, but not too sweet. It also has 850+ Methylglyoxal (MGO), which is the antibacterial compoud unique to manuka honey (the higher, the better)! I took no notice of the full-sized jar price initially (probably because I couldn’t see it with my 5’1 stature) and went into a spiral after looking it up. $145 for the jar and $110 dollars for the squeeze bottle! I ended up doing some girl math on servings as well as expiration and decided to go for it, and I simply do not regret it. The bottle has lasted me over a year, and it blasts me with ultra concentrated dopamine every time I have it (as well as incredible health benefits). Warning: once you start adding it to your coffee, matcha, hot tea, and smoothies you cannot go back! I’m jealous of everyone discovering it during Black Friday, because they are having an unbelievable deal. They have a starter kit worth $250 that is now $99 ($151 off!). It includes their 1.11b jar of the 850+ MGO honey (worth $145), a box of 35 travel-pack honey sticks (worth $95), a wooden dose spoon, guidebook, and challenge card for a gift in your next order. This is the perfect opportunity to stock up for yourself, split the set for yourself and a special someone, or give the ultimate wellness gift at an amazing price!
LAFCO [25]: If you are looking for a beautiful, decorative candle without the in-your-face branding—look no further than LAFCO (also please let me use my em dashes, they’re still my favorite despite chat allegations)! I got my first LAFCO candle back in July 2024 (the pink “Duchess Peony”, of course), and it ties with my Diptyque Essence of John Galliano for favorite candle! Their signature candles have a burn time of 90 hours, and the major selling point is their stunning colored hand-blown glass vessels. Right now, they are having a sitewide sale of 25% off and free shipping using code CYBER25! I linked one of their newer speckled “Absolute” candles in Star Jasmine (green and highly-rated). Diptyque and Trudon tend to cater to a specific audience, but LAFCO can be gifted to literally anyone—the macho man in your life, coworker, parents, and crazy aunt! P.S. If you want different “universal” candle options, Byredo’s Bibliotheque (smell inspired by libraries) is on sale at Bloomingdale’s right now (low stock), and Maison Margiela’s Replica collection is 25% off (I specifically love “Lazy Sunday Morning” [42])!
Ema Savahl Archive Sale [26]: This sale caters to a very niche, elite audience—but the ones who know are definitely freaking out! This is the first year Ema Savahl is doing a Black Friday Atelier Archive sale (to my knowledge; I have last year’s noted as up to 25% off in my 300+ deals and codes list), meaning there is a wide selection of one-of-a-kind, one (or very few) in stock items at incredible discounts (most are over 50% off!)! Ema Savahl is the ultimate treasured designer vintage gem; her pieces have hand-painted 3D flowers with crystals, and there are even slight variations to each piece of a specific style. I had the honor of wearing one of her halter tops to the Cowboy Carter concert this year (I had to look good for my Virgo queen!). Her brand has grown in popularity ever since Maria Georges wore her Ema Savahl vintage showstopper on The Bachelor, but even the influencer infiltration and dupes could never muddle the unique craftmanship of her pieces. Her vintage and archive items are the most sought after items, and there are many online wars over these (some selling for upwards of $10,000!). If you search on Google Images “Ema Savahl early 2000’s” you’ll see iconic looks worn by Paris Hilton, Sofia Vergara, and Lil Kim. The fact that they released an entire archive up for grabs and on sale is actually insane! I posted the early release link and password on my Instagram story a week ago, so don’t be mad at me if the piece you love is sold out!
Saje [27]: I had heard of Saje for several, several years but was unaware of their game until I sauntered into their Century City store one rainy day. Since I had some time to kill, I spent the whole afternoon smelling all of their rollerballs and sprays. This was also during a more stressful period of my life, so I was looking for some soothing action that actually works (managing my chaotic nervous system and phantom Slack pings is the ultimate test)! The winner was their “Yoga” scent, which is a blend of patchouli, orange, and neroli for calm, grounding energy. I do not leave the house without it, and apply it whenever I need a restorative moment. Right now, it’s an incredible 40% off! During a following visit to the store, they asked if I wanted an application of their peppermint halo. I had smelled this one previously, but had not actually applied it so was curious to test it out. I did not think much of it after leaving the store, but later on I started to feel this incredible tingling, cooling sensation where they applied it. I was honestly dumbstruck and sprinted back to the store to pick one up (and I always ask for an application everytime I go to Century City now). I completely understand now why a peppermint halo sells every two minutes! I love to apply it at night in my tight muscle areas before bed! It’s currently 25% off; I have gifted the peppermint halo set and received a rave review—it’s especially perfect for those who suffer with chronic muscle pain or headaches!
Cocolab [28]: Cocolab (previously Cocofloss) has been on my radar ever since my favorite OG tumblr girl and it girl @eileen (Eileen Kelly) posted about it (I think back in 2019?). Their standout feature is their unique blue 500+ woven, expandable fibers coated in coconut oil. Their floss is designed to remove 40% more plaque than your generic floss pick, and you can truly experience the cleaner mouth feel in just one try. One of the co-founders is a dentist (a dentist and artist sister duo), and they are AAPI-owned (included in my AAPI edit)! The floss is a bit more expensive than your typical drugstore kind, so Black Friday is the perfect time to stock up with 25% off sitewide! My favorite flavors are the strawberry (pink of course) and the delightful mint. Funny enough, a couple dentist visits ago my dental hygenist went to show me her favorite floss from her purse and out came strawberry Cocofloss! It has been so fun to see the brand expand in recent years with the addition of toothpaste (even an oishii flavored one!), a cute heart-shaped tongue scraper (out of stock but sign-up for notify!), and toothbrushes! They’ve also recently launched holiday sets which make for perfect stocking stuffers!
Valmont [29], Medical Beauty Research [55]: Another pick for the niche and elite—Valmont is my skincare brand, and part of what I like to call my skincare holy trinity (Medical Beauty Research (MBR), Valmont, and Biologique Recherche). My blog post on Biologique Recherche was actually one of my first drafts when I launched nicolesimonek.com in late 2022. Upon discontinuation of their cult favorite P50 1970, this past year I started transitioning to Valmont products. I have been obsessed with the results (still keeping a few Biologique ones in my routine—always keep Vivant!). Valmont is doing a sitewide sale of 15% off (which never, ever happens!) using code BLACKFRIDAY15. I personally love their Luminosity line (with coincidentally pink packaging), and the LumiSence serum is the standout product for me. It shrinks the pores while “glow-activating” the skin (your glow will be otherworldly)! As I was writing this, I found La Suite Skincare doing a sitewide sale of 20% off using code LASALE25 including Biologique, Valmont (they sadly don’t have the Luminosity line), MBR, Environ, Plated, and much more (is this the most incredible find of the Black Friday season for skincare?!). You can always use code NEWJC2025 for 20% off at Joanna Czech, but she does not offer as wide of a brand selection. One of my most popular beauty blog posts is on Medical Beauty Research’s Eye Smooth 100 which enters the top tier of the luxury skincare tax bracket at $688 (use code LASALE25 for 20% off here [55]!). It was recommended to me by my facialist and I made the fatal mistake of not checking the price, but went on to discover that the price is more than justified given it works better than surgery!
Chantecaille [30]: If you have never participated in Chantecaille’s Black Friday sale, this is the year to do it as they upped their sale percentage from 25% to 30% off sitewide this year (use the code CYBER)! I got hooked on Chantecaille in college, so it has been a decade-long love affair with the brand. The product I rave about the most is actually their rose water—and not just any rose water! The product description drops this insane bar: “the delicate petals are hand-harvested and steam-distilled in artesian well water in the South of France”. Whenever I spray it on my face, I am immediately transported to a magical place! I mean it with my whole being when I say it smells like the freshest handpicked roses (it is part of my daily beauty ritual). I also cannot go on a trip without their travel-sized version! In 2019 I tried their famous $78 mascara—the faux cils longest lash mascara—and have had unwavering loyalty to it ever since. It creates the most natural-looking yet longest lashes with no clumps and no irritating ingredients (see the reviews for yourself)! Black Friday is the perfect time to get it as it is a little less than $55 with the 30% discount! If you are a pale ghostie like me, Chantecaille is also the only brand where I have been able to find a color match light enough for concealer (check out their stylo pen here)! I also love collecting their conservation collections, with a selection of beautiful nature-inspired designs that gives back to their conservation partners and protects endangered species. Even at checkout, they commit to raising conservation awareness and funds with donation options (currently to Xerces Society to conserve butterfly habitats). I love brands that use their power for good!
Barefoot Dreams [31]: Though I note my newfound obsession with Kashwere robes above, I have yet to try their blankets so will still attest to Barefoot Dreams (as I own several of their blankets). For Black Friday, they offer 25% off 2+ items, 30% off 3+ items, and 35% off 4+ items! This is a great deal for those who need to bulk buy gifts or winter essentials! My best friend recently gifted me this gorgeous pink color of their CozyChic® Throw, and I have been wrapped in it nonstop during these recent rainy LA nights (I also have it in grey and their Barefoot in the Wild leopard print one). Their socks are also great for gifting (I feel like I’ve reached the age where I’m always ecstatic to get socks)!
Swarovski [32]: Swarovski’s rebrand was so good that even I was enchanted and have had a change of heart. One of my favorite purchases from this past year was this pink Swarovski phone case (now 40% off!). This is the perfect gift for your sparkle princess (I’m now thinking that I need another one)! I prefer real diamonds (or pink sapphires—manifesting pink diamonds in my future) for my everyday jewelry, but I ventured out this year with colorful accessories for fun occasions! I got this pink Y necklace (30% off!) and pink cuff (30% off) for the Cowboy Carter concert, and this green pendant (30% off!) to pair with my green Ireland fits! If you buy two or more items, you get an extra 10% off using the code DREAM25! P.S. As a former minion-obsessed fanatic, I have considered their precious Bob figurine far too many times.
Sisley’s Black Rose Friday [33], Sisley’s Le Sculpteur [57]: Sisley’s Black Rose Friday is one of the best deals you can get on luxury skincare during Black Friday (This amazing deal only runs 11/20-11/26!)! I have a tender place in my heart for Sisley’s black rose collection, as their cult-favorite mask was my very first luxury skincare investment in my early 20’s. I still use it religiously today (you can “I spy” spot it in my recent Paris grwm photos)! Normally beauty brands add in freebies during Black Friday of hard-to-sell or lowest rated items but it’s actually the opposite in this case! The Black Rose mask is their #1 product, and they are giving a full-sized version FREE with a purchase of their black rose cream or black rose oil ($215 free!). This is an incredible deal to up your skincare game, keep one and gift the other, or dazzle a skincare-obsessed recipient (this deal ends tonight, 11/26!). From 11/27-12/2 they will have their Cyber Weekend Event of 20% off sitewide! P.S. If you would rather just get the Sisley Black Rose mask, you can get it 25% off at Dermstore (use the code JOY [44])! Other Sisley products I recommend while taking advantage of the 25% off (I’m a huge Sisley girl!) are the exfoliating enzyme mask (a powder you mix with water then apply!), and the blur expert powder. You can get my Sisley Phyto-Teint Perfection foundation at Bloomingdale’s for 15% off right now (read my skincare-infused makeup blog post here!). Wow, I’m actually freaking out about this one—if you want the most effective sculpting body lotion you can get their Le Sculpteur Intensive Contouring Cream for $90 off at COS Bar right now AND get a $50 gift card (retails for $300 [57])! Update: I zoomed to COS Bar at the Brentwood Country Mart to place a pick-up order tonight—the store was amazed by this deal as well!
Bedhead PJ’s [34]: A few years ago I got a Bedhead PJ’s Neiman Marcus-exclusive Sommelier set as I was in the depths of my WSET certifications. I was so obsessed with the set that I lived in it the whole holiday season! My sister loved them too, but unfortunately they had sold out so I did my detective work to find a NWT set on Poshmark. Later on, we became a trio during the holiday season with the addition of my sister’s fiance and I somehow pulled off my detective work again and found him a NWT set in large (you can imagine how many times I send to my family and friends “I’ve done it, again!”). Also, this will make you laugh—they think I should get the XL and save it in case I ever get a boyfriend to ensure we stay matching (which means we are manifesting a tall king). Their fabric and designs are that good to get hunted down! I personally gifted my best friend a Bedhead champagne set (also sold out), and was thrilled to see her wearing it at her Bachelorette party this year! If you are looking for some fun holiday pajamas for yourself or as matching sets, look no further than Bedhead PJ’s. During Black Friday, they do an extra 30% off sale items with the code HOLIDAY30! I linked a fun Parisian-inspired Christmas set above. This pony set would also be cute for a Bachelorette western getaway!
Casadei [35]: Casadei is an iykyk luxury Italian shoe brand, and my sister actually intoduced me to specifically their famous blade heel several years ago. We got to visit the store together in Florence, and I am dying to go back! You have definitely seen an endless amount of A-list celebrities wearing Casadei on the red carpet, yet probably never got formally introduced to the brand (today is your lucky day)! You can see some of the red carpet sightings on their website here. I gifted my sister a pair of classic blade heels which was a truly thrilling moment (I love gift-giving; she also wore them to her engagement!), and I personally have a pair of their iconic Flora over-the-knee boots that I look forward to showcasing every winter! Casadei is one of the few luxury shoe brands that does an actual substantial sale, and right now a curated selection of styles are up to 50% off! These Starsway Cappa blade heels caught my eye immediately (and are an amazing 40% off!), but you can’t go wrong with any of their styles! These suede ruby knee-high boots are also incredible (and a whopping 50% off)!
Guizio [36]: I have followed Danielle Guizio specifically for a very long time, and am always in awe of how she was able to build her brand off of a $400 tax refund (starting with graphic t-shirts!). Her brand (Guizio) has evolved over time and is for the corset, romanticized dresses, and miniskirt-loving girls! I’m laughing because during my most recent visit to New York, I begged my best friend to go with me to her new Soho store and felt like a teeny bopper with her mom (she is the founder of the Elusive International Hot Girl universe). However, I will always be a corset-loving princess and Guizio truly caters to petite girls (which is always so hard to find!). For Black Friday, she does an amazing sale of 30% off most items sitewide! Her most popular item is her micro miniskirt offered in a whole rainbow of color options, and I am seeing that she launched a leather version (take advantage of the 30% off)! This olive green faux fur coat (only xs is left!) is also incredible and I just know it would fit the petite girls perfectly. This past summer, I got one of her pink tweed bustier corsets (on sale now and 30% off!) and it was my summer debut fit—and makes you snatched! I linked this knit rib zip-up top above which is a perfect closet staple!
Harmless Harvest [37]: I tried to limit the food and beverage links to only the ones worth getting a bulk batch on sale—and Harmless Harvest is one of them in my mind! For Black Friday they are offering two sale deals: 1) 25% off a 24-pack of 10 oz bottles (use codes BFCM24PK and BFFREESHIP) and 2) 25% off 2 32oz 6-packs (use code BFCM32OZ)! Their coconut water bottles are so delicous but expensive individually, so now is the time to stock up!
Emi Jay [38]: I would be remiss if I did not include Emi Jay’s much anticipated annual Pink Friday sale, with 25% off sitewide (almost everything)! Emi Jay’s brand strategy should truly be studied for decades to come, as their hair clips adorn every it girl in the universe. My favorites include their Sweetheart Clip in Pink Water Fairy (to match my pink starfish Warmies, Mr. Warmie), Popstar Clips in Crème Brûlée (perfect for grwm moments), and Miss Super Bloom Clip in Rose Pearl (I want to get the mini clips next!). Their personalized clips unfortunately never go on sale, but make for the perfect gift (I have my own and got my trio custom ones; read this Into the Gloss article to peep one of them!). Emi Jay makes gifting super easy and they also make for great stocking stuffers!
Bathorium Magnesium Hinoki Flakes [39]: Ever since last summer, I have been observing Hinoki infiltrate the beauty and fragrance space more and more to the point where I coined it a hot Hinoki girl summer! You may be wondering, what even is Hinoki? Reporting live as your resident Japanese wasian—Hinoki is a Japanese cypress tree and has a distinct fresh, citrusy, resinous, and woody-aromatic scent. Think of yourself transported to a Japanese onsen where you can often find Hinoki wood panels! It is my favorite spa-time scent, and last year I invested in a bag of Bathorium Hinoki magnesium bath flakes (30% off currently at Nordstrom—Bathorium site sale starting tomorrow, 11/27!). They also sell it at Erewhon so you can feel good about it passing their impeccably high wellness standards! P.S. some other Hinoki product options (that I have not tested yet) include Necessaire’s Hinoki body wash (25% off), Le Labo’s Hinoki shower set (will update if they release a sale), Shikohin’s Hinoki bath wooden balls (25% off), and the Boy Smells Hinoki Fantome Reed Diffuser (25% off)!
Compagnie de Provence Liquid Marseille Black Tea Soap & Hand Cream [40]: Before you say anything, I fully acknowledge the legitimacy of investing in Aesop and Loewe tomato leaves soaps—I too was in the depths of soaptok! However, you have to remember that I am both a Virgo and a Cancer venus so I will always win the loyalty game! I have been using Liquid Marseille soap for about seven years now, and it is still my favorite from an exclusivity, packaging, soap and lotion consistency, aroma, and pricepoint perspective. I first discovered it in a luxury French spa, and soon learned that it was used by many French aestheticians (you can also discover it in the guest bathroom at the Biologique Recherche Ambassade in Melrose!). Compagnie de Provence offers tons of different scent options, but my favorite is their black tea. I’m seeing now that it was a 2025 Allure Best of Beauty Winner! I specifically adore their lotion, because it does not give me a sticky, icky feeling after application and leaves them perfectly moisturized (my hands are extremely sensitive to weird consistencies). I also love their glass bottles which make for a double whammy of bathroom decor! Their price point is far less than Aesop and Loewe’s as well, with $35 for a soap bottle and $61 for the hand and cream bundle! This is important for me because I am a notorious paper towel monster and have to wash my hands constantly when I’m doing skincare or cooking. You can save even further this Black Friday with Cie Luxe’s 35% off sale bringing down the soap bottle to less than $20 and the bundle to less than $40! P.S. They are offering a limited edition holiday set including the black tea duo!
Le Blanc Silk and Lingerie Wash [41]: I was devastated when Slip Silk (see [19] discontinued their silk wash bottle, and was determined to find a replacement that performed even better! Though there are plenty of trendy and luxury brands who have launched deliciously scented laundry washes, I am a sensitive skin queen so my goal is to always find the best non-toxic, unscented products for cleaning. I came across Le Blanc when searching on Amazon, and was won over by the reviews. I’ve been in love with their unscented silk and lingerie wash ever since and it truly has kept my silk and delicate fabrics in pristine condition. My garments always come out fresh as a cucumber (though gentle, my items always feel thoroughly washed) and the wash keeps my fabrics very soft and in amazing condition—I even started using it on my Frette bedding with a very noticeable difference! Their bottles are large (64 oz) but about $40, so Black Friday is the perfect time to stock up with their sitewide sale of 30% off! If you prefer brands with a signature scent, you can check out DedCool (30% off sitewide), The Laundress (25% off sitewide), L’AVANT (up to 40% off), and Maison Francis Kurkdjian.
Alo Yoga Accolade Pants [45]: Though I profess my conversion to Beyond Yoga above, I would not be serving the needs of all Black Friday shoppers if I did not include Alo Yoga’s 30% off sitewide sale (members-only; just sign-up if you are not one)! A couple of years ago, I got my sister and I matching sweatsuits including their unisex Accolade sweatpants and Sweet Escape Zip Up Hoodie (and got her fiance a matching hoodie and shorts!). Though my sister and I are tiny humans, we got the sweatpants hemmed and both love wearing them for a cozy loungewear moment!
Beverly Hills Perfumery [46]: I began my journey with niche luxury perfumes a few years back at the one and only Beverly Hills Perfumery (the absolute best perfume store in all the land; read my dedicated blog post here!). The owner, Alan, is incredible and never fails to find you exactly what you are looking for (and I am a chaotic, indecisive queen)! I initially wanted a new niche signature perfume as my Baccarat Rouge 540 had grown a little too much in popularity, and I landed on Montale’s Sensual Instinct—with Alan’s help of course (with Montale’s Crazy in Love, Intense Roses Musk, and Arabians Tonka and Initio’s Absolute Aphrodisiac as close runner ups). Since then, visiting the store has been one of my favorite activities to do in LA and I have expanded my niche perfume favorites to include Ormonde Jayne’s Levant, Marc-Antoine Barrois’ Tilia and Ganymede (they are the reason for my visit to the boutique in Paris!), Nishane’s Hundred Silent Ways, Fugazzi’s Vanilla Haze Extrait, and Fragrance Du Bois’ Sirene! Right now they are doing 20% off (an insane deal considering their brand selection) with the code BLACKFRIDAY!
Revolution Smart Toaster [47]: When I first moved back to LA from Seattle in 2020, one of my favorite kitchen gadgets I got for my apartment was the Revolution Smart Toaster (I’m a big gadget geek; call me Inspector Nikki)! As the name implies, it truly is revolutionary providing an iPad-like touchscreen interface. Unlike Apple products, it has not deteriorated in performance or died on me in the five years that I have had it! Black Friday is the perfect time to get one of their latest models! Their R180 Connect Smart Toaster is currently $50 off, and their most advanced R180 Connect Plus Smart Toaster + Toastie Press + Warming Rack is over $100 off—this one in particular has 38 bread types, 7 brownness levels, and gluten-free settings!
Green Life Rice Cooker [48]: Growing up in a Japanese household, eating rice everyday is the way of being! My mom actually got me this Green Life rice cooker which is the perfect size for an apartment or for someone who wants easy storage. In my opinion, it is one of the best investments you can make! Rice cookers truly transform the quality of your cooked rice, and this particular machine is already a great deal and having a massive Black Friday sale. Right now on Amazon, it’s a whopping 42% off from $59.99 to $34.99! I always link pink as the default color option, but know that there are a lot of other options including black, white, and pink! P.S. I’m actually working on an edit of the more high-tech Japanese versions you can invest in if you are curious (will require more counter space as well).
Kindle [49]: My best friend and I were actually just discussing the Kindle sale as she recently invested in one (and loves it!). Pro tip: Kindles should always be on your radar during Black Friday! I personally got the Kindle Paperwhite (16 GB) a few years ago and I had a big change of heart which is extremely hard to do (I have a deep relationship with my hardcover books). It fits in my medium Chanel flap (for the fashion girlies), has an adjustable warm light, and is the perfect companion for travel! I am honestly considering in upgrading to one of their newer models, the Kindle Paperwhite Signature Edition (32GB), in you guessed it—PINK! It has an auto-adjusting light, wireless charging, and weeks of battery life in a gorgeous metallic rasberry color (other metallic colors available as well). Right now it’s 25% off from $199.99 to $149.99 (but you can find all of their models on sale today!).
Perfect Bars [50]: In the past year or so, I developed a deep obsession with Perfect Bars and eat one every single day. As a perfectionist Virgo, I can attest that they are indeed perfect! You should know by now that I already did my deep investigation work on their ingredients, but you can find the dedicated page on their website which highlights the use of 17g of whole food protein, organic honey, and 20+ superfoods! I try to stray from the minimum quantity sales, but I personally order a Costco set of 2 boxes every week so it would be silly for me to not take advantage of Perfect Bar’s sitewide Black Friday sale! Right now, you can get 40% off of 2 or more boxes! My favorite flavors are their Dark Chocolate Chip Peanut Butter and Hazelnut Crisp! I joked on my Instagram story that I will literally need a loading dock! They are also included in my “lazy” high-protein snack edit in my most popular blog post, Lazy Girl Guide: Grocery Shopping for One.
Fleur du Mal [51]: If I had to choose just one item to represent my personality, it would be my Fleur du Mal Angel Sleeve robe. I lounge and get ready in it at home, and bring it on trips when I want to feel my most extra, fabulous self! It is make of silk, and the angel sleeves really transform your aura in an instant. As I was browsing Fleur du Mal’s early access sale (I post early access on my Instagram stories!), my jaw dropped when I saw that their most luxurious robe style—the Juliet Lace Robe—is 25% off! The light peach paired with black lace along with the angel sleeves make for the ultimate classy and sexy fit (and their robes rarely go on sale!). Sitewide, they have one of the best lingerie sales with up to 70% off! Some other amazing styles on sale include their best-selling Frankie Lace- boned Balconette bra, Untie Me Demi bra, and pink Terrycloth Robe (only a few s/m left!). This is the perfect time to shop and upgrade your lingerie collection, or get the perfect classy, naughty, or even bridal gift (they have men’s too)!
Alastin [52]: I got my first Clear + Brilliant laser earlier this year; I chickened out from the more intense lasers—this one is a completely painless baby one (with numbing, of course—it feels like a cat licking your face)! My medspa was so kind and gifted me a bottle of Alastin’s Hyaluronic Acid Immerse Serum to help with the recovery downtime (less than a week!). I was so obsessed with it that when I finished the bottle, I decided it deserved to earn a coveted spot in my skincare lineup (which is a monumental feat considering my skincare standards!). One of my fatal flaws with my skin is dehydration, and this serum makes an instant, drastic difference with both skin hydration and skin plumpness! It has won multiple beauty awards, including Winner of New Beauty “Best Hyaluronic Acid” award and Winner of Oprah Daily's 2022 O-ward for “Best Hydrating Serum”. For Black Friday, they are doing a fantastic sale of 25% off orders $125+ plus free 2-day shipping with the code BLACKFRIDAY25!
Sheila Stotts [53]: I am so bad at keeping grand surprises, and am compelled to reveal my next Beauty blog post early on Sheila Stotts’ hair brushes. Her line of hair brushes is the hair industry’s best kept secret, and you will see her “Untangle” brush in the toolkit of every celebrity hairstylist. I personally go to two celebrity salons in LA—Sally Hershberger and Andy LeCompte—and a Sheila Stotts hairbrush is visible at every single stylist station. You can also peep them if you look closely at your favorite A-list celebrity’s hair grwm videos! I have tried every kind of detangling brush, and none of them hold a candle to Sheila Stotts when it comes to my post-shower routine. If you have not seen my hair before, it is Rapunzel-length and all my real hair (thanks to my Japanese genes)—so having the right hair tools is of utmost importance to prevent a Princess Diaries “you broke my brush” moment. The metal bristles of the “Untangle” brush are anti-static and give a relaxing scalp massage for an extra clean feeling. For Black Friday, they are having an incredible deal of 30% off sitewide using the code SHOP30! I’m personally eyeing the wooden brush version for dry hair!
